Branding for a video game streamer.

Project Overview:
HarveyFasho, a video gamer and streamer, sought a comprehensive brand design to grow his TikTok following. The project included a logo, motion design overlays for his stream, and a website prototype.

My Role:
As the sole designer, I was responsible for everything from research and branding to design execution. This included developing the visual identity, designing the logo, creating motion graphics, and a hi-fi website prototype.

Challenges:
Working within a tight one-month timeline, I balanced multiple priorities and executed the entire project. The client requested a mascot logo, typical in the streaming world, which I incorporated alongside custom motion design.

Results:
Since the brand launch, HarveyFasho’s TikTok following grew from 30 to over 1,400 followers. The client also received recognition in public from fans due to the brand’s visibility on a custom-designed T-shirt. Feedback from the client highlighted my ability to bring his vision to life and create a recognizable brand that resonated with his audience.